Primarily our audience is teenagers. The subject matter and the setting is based around sixth form/ school life, something easily relateable to. The teen genre is hugely popular and films based around school life for example Bring it On ( box office $90,449,929) Mean Girls( box office $129,042,871) and Inbetweeners Movie (box office £45,028,659) all based around teen school life have all been successes especially amongst the teen age. Also the humour of the film is intended to appeal most to the teen audience as it will relate to their age and the situations they find them selves in daily.Whilst they are 'Science Boys' they will also encounter the problems and situations of school/sixthform/teen life something which can appeal to a to the wider audience of teens as it isnt solely focused on 'science' yet that it an aspect which makes it unique. The Big Bang Theory is something which can relate to our film as it does base itself around 4 grown men with careers in science but also their daily lives and how they associate and socialise outside their world of science. Whilst it features many science based things it has accumulated audiences of over 17 million worldwide, showing that the academic side of it does not detract from the series. With this in mind and the pre set fan base it gives confidence to the idea that our film would and could accumulate similar success if advertised and finished to a good standard.
Whilst we are primarily focusing on the teen market the film itself could and can appeal to a range of audiences as adults of any age can relate to school days and also characters that they see in the film that they could either relate to themselves or to another person they went to school with. The voice over at the beginning of the film is of the character Ashley reminiscing on his school days and this could also help attract older audiences as they can relate to the adult reminiscing on his school days and can give comparisons to their own experiences.
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